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Avoid Duplicate Content

This is important,  search engines will remove duplicated content because they will determin that it already exist in their index.  When setting up your campaigns and ads. Look for untapped opportunities for your paid searches.  Do this by following your sites architecture.  Do your promotions and products have their own ad groups?  Keep your promotions timely along with your ads, and have a call to action.  Optimize your landing page.  This is the differance between good and Great.

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